The Art of Generating Buzz
Guy Kawasaki of How to Change the World | February 11th, 2009 – 08:40 AM
Emanuel Rosen is the author of the national bestseller The Anatomy of Buzz (Doubleday, 2000) and The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing (Doubleday, 2009). Prior to writing these books, he was vice-president of [...]
Filed under: Marketing, PR | Tagged: generating buzz, Marketing | Leave a Comment »
